The upcoming May 6 municipal elections in Tunisia will mark the first time citizens will democratically elect their local leaders and launch the decentralization process in the country. IFES employed a multi-pronged, nationwide, interactive voter education campaign – primarily targeting rural and traditionally marginalized voters – that reached six million voters during the voter registration period in 2017.
In addition to traditional voter education, the International Foundation for Electoral Systems' “Kenya Electoral Assistance Program” (KEAP) used creative ways to educate the public ahead of the August 2017 general elections. Creative content was developed for TV and digital ads, radio spots, posters, street theater, puppetry, spoken word, photography, dance and personalized conversations. The creative content was based on data-driven insights that informed how the communication was structured, who the messenger was and what types of messages motivated people to vote.