In addition to traditional voter education, the International Foundation for Electoral Systems' “Kenya Electoral Assistance Program” (KEAP) used creative ways to educate the public ahead of the August 2017 general elections. Creative content was developed for TV and digital ads, radio spots, posters, street theater, puppetry, spoken word, photography, dance and personalized conversations. The creative content was based on data-driven insights that informed how the communication was structured, who the messenger was and what types of messages motivated people to vote.
Over the last several years, IFES has empowered Syrian women, youth, and marginalized groups to be part of a meaningful discourse over their country’s future. IFES has built the capacity of these groups on key topics and challenges around a democratic transition so they can contribute to policy discussions and advocate for inclusive, democratic practices. IFES has also connected participants with decision makers and transitional leaders to increase two-way dialogue between civil society and Syrian opposition leaders.